EVIDENCE-BASED STUDENT SUCCESS PLATFORM
Transform Outreach into Connection
P+ is an AI-enabled student outreach platform that uses behavioral science to deliver personalized, two-way messaging that is proven to increase student retention and persistence.
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The Difference Between Contact and Connection
traditional outreach
falls short
Generic. Reactive. Easy to ignore.
- Generic, one-size-fits-all messages are easy to ignore and don’t build connection
- Existing tools focus on delivering messages, not ensuring they’re the right ones
- Students are expected to ask for help or trigger a flag, but many never do
- Messaging doesn’t reflect students’ real lives and often feels out of touch or irrelevant
How Persistence Plus is different
Personalized. Proactive. Proven to engage.
- Personalized messages rooted in behavioral-based research shift how students think and what they do.
- Conversations feel human, affirming, and encouraging—not like automated reminders
- Students are driven to take action because support found them, not the other way around
- Messaging reflects real student experiences and builds meaningful connection
Where Connection Meets Strategy
We’ve helped colleges improve
It’s not just when or how you reach out to students. What you say makes the difference. Persistence Plus delivers behavioral-based outreach that prompts reflection, builds connection, and drives action.
24%
increase in
re-enrollment
re-enrollment
5x
Use of campus resources
19%
increase in graduation rates
What you get with the P+ platform
Proven, Expert-Crafted Content
Every message is written and tested by behavioral science and social psychology experts.
Personalized Outreach Platform
Our AI-driven platform automates outreach that’s tailored to student segments, behaviors, and responses.
Student-Centered Conversations
Students engage in two-way conversations that feel supportive and relevant. The platform adapts in real-time to keep the dialogue going.
Strategic Support
You get more than a platform. We help plan, adapt, and refine outreach to maximize impact.
Use P+ across the student journey
Turn every interaction into an opportunity for connection and momentum.
Reach Disconnected & Disengaged Students
Many students don’t ask for help. Instead, they slowly lose connection. P+ reaches them with timely, thoughtful outreach that helps students reconnect with their goals, build confidence, and keep moving forward.
Reach Students Generic Messaging Leaves Behind
From student parents to part-time and first-generation learners, many students don’t connect with traditional outreach because it doesn’t reflect their lives, challenges, or goals. P+ delivers messages that reflect their experiences and goals, helping build connection, motivation, and a stronger sense of belonging.
Increase Use of Campus Resources
You’ve built the services, now get students to use them. P+ reduces stigma and confusion with affirming messages proven to guide students to tutoring, advising, basic needs support, and more.
Extend Support Beyond Year One
Many colleges invest heavily in first year programs, but support often drops off after the first year—but students’ challenges don’t. P+ sustains momentum across semesters with affirming outreach that keeps students engaged, connected, and progressing toward graduation.
What sets the P+ Platform Apart
Evidence-Based
Rooted in behavioral science and proven in 10+ randomized-controlled studies to improve persistence and completion.
Personalized
Messages reflect students’ goals, identities, and experiences so they resonate.
Impactful
P+ drives real results, from re-enrollment to increased use of support services, delivering ROI to the institution and better outcomes.
Easy to Launch
P+ is quick to launch, requires no IT setup, and fits into your existing workflows.
Real results,
backed by research
10
randomized controlled trials showing gains of up to 24% in persistence
90%
of students who received messages recommend P+
100%
of customers see positive ROI, As high as 7x
How Leaders See the P+ Difference
"With the pilot program, we were able to try using P+ risk-free. We really appreciated that we could prove that P+ worked at our institution before committing. We were thrilled to see that P+ contributed to a 7.4% increase in our fall re-enrollment rate."
Jamie Stringer, Ed.D., - VP for Student Services and Innovation
“Many first-generation students sometimes misinterpret challenges as signs that they don’t belong in college. This can impact their confidence and persistence. Supportive messages from P+ that normalize these struggles as a natural part of learning, while reinforcing their strengths, help students stay motivated, build resilience, and continue toward their goals.”
Kevin Li, Ed.D. - AVP of Academic Affairs, Quinsigamond Community College
"Since 2015, Persistence Plus has helped us connect students with the right resources in a timely manner, provide targeted and personalized support for those facing challenges, and strengthen student engagement by directing students to campus events and activities outside the classroom. As one of our most personalized and evidence-based student success initiatives, it has increased participation in the Graduation Plan, improved first-to-second-year persistence for first-generation students in a randomized control trial, and delivered returns that exceed its investment. I am proud to note that Persistence Plus has also played an active role in the retention initiatives contributing to the highest first-to-second-year rates we’ve seen in over two decades for our Athens campus students."
Suraiya Padiyath Abdulla - Director for Retention, Persistence, and Graduation Plans, Ohio University
“Our retention is increasing thanks to P+. The messaging they use is expertly crafted and it leads to results. Students state that they enjoy receiving the nudges. The number of students who registered to receive the nudges increased in our second year, which is an indicator of the success of nudging and its impact on retention.”
Lada Gibson-Shreve - Ph.D. Provost and Chief Academic Officer, Stark State College
“The behavioral science, that‘s the secret sauce with Persistence Plus. Persistence Plus uses science to motivate students and inspire their best selves. From their platform to the emails and alerts they created for us, Persistence Plus has been a true partner in reinforcing our culture of care and increasing our retention rates.”
Steven Di Dio - Vice President and Chief Strategy Officer, CUNY Queensborough Community College