The ubiquity of cell phones make text nudges one of the more effective way to reach students, according to educators like Julie Ranson, vice president of student success at John Tyler Community College. “There’s a psychological component to these behavioral nudges, about talking to students about how other students cope with college. It’s not the be-all and end-all, but it is pretty transformative when it comes to streamlining student communication and meeting the student exactly where they are,” Ranson said.